2023
After Hours
Gelato Ice Cream Cafe
Designing the Visual Identity of After Hours – A Late-Night Gelato Café
Visual Identity
Food & lifestyle photography
Video production
After Hours is for those looking to unwind and share unhurried conversations over gelato ice cream, and its visual identity is designed to convey just that.
A Logo That Captures the Warmth of Sunset
The soft orange glow and fading shadows of a sunset bring a familiar serenity, a feeling everyone knows.
The logo reflects a sun dipping into still waters — simple, serene, and quietly memorable.
At its core is a familiar cone shape, reimagined with warmth. a reinterpretation meant to be felt.
Sunset Warmth with a Cool Contrast
The colour grading balances warm highlights with cool shadows to create a calm atmosphere that reflects the café’s cozy vibe.
Linear Storytelling with Sensory Visuals
Step by step, making waffles and toasts shows the café’s dedication to quality, with close-ups of ingredients that make it even more crave-worthy.
More Than a Showcase – An Extension of the Café’s Late-Night Identity
The video wraps up with a nighttime scene to remind you of the café as the place to satisfy a sweet tooth after hours.