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2024
AI + You
SG Lenovo Event
Humanising Lenovo AI to Empower Personal and Professional Life
Event branding
Creative Direction
KOL engagement
The creative approach focused on humanising the tech, making AI feel approachable and functional through lifestyle-driven storytelling and real-world context.
Highlighting Real-World Applications Through Influencer Storytelling
Diverse influencers demonstrated how Lenovo AI PCs fit naturally into their routines, illustrating authentic use cases and showcasing the device’s practical value across varied lifestyles.
Bringing Aura Visual Identity to Life Through Interactive Engagement
The photo booth captured moments with vibrant aura colors, each symbolising traits like peace, happiness, or energy. This playful, interactive activation translated Lenovo’s Aura Edition visual identity into a tangible, memorable brand keepsake.
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