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2024
Joy in every beat
Lenovo Tab Plus
A Tablet's Powerful Speakers and Long Battery Life for Your On-the-Go Lifestyle
Creative direction
Video Production
Specs alone don’t cut it. The goal was to turn features into moments that connect, using lifestyle-driven storytelling that clicks with a young, on-the-go crowd.
Tapping into the Dance Trend
syncing the tablet’s powerful speakers with the cultural resonance of Street Woman Fighter.
A transition from muted to vibrant colors
A colour shift to visually communicate the tablet’s audio power.
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